Wine Wasn’t the Answer: How I Found Wellness in Tea (and Founded PlanTea)
Founder & Brand Story
I am Renata, the tea sommelier and founder of PlanTea. As a wine enthusiast who once found joy working as a sommelier in Michelin-starred restaurants, I sought to combine my previous market work experience with the wine expertise I learned. Consequently, I joined a wine import company in Shanghai. While organising events, I discovered that many of our clients, like myself, also experienced the pleasures and pains of alcohol consumption.
Meanwhile, hoping to use natural ingredients to alleviate the discomfort of hangovers, I turned to my favourite herbal teas as a natural remedy. Thus, the idea for PlanTea was born.
Beyond addressing hangover-related discomfort, I aspire to assist individuals in resolving other potential health issues in their lives, such as eye dryness from long time computer use or headaches due to poor blood circulation. Additionally, herbal teas can be a proactive measure for overall health.
Choosing the right herbal tea, however, can be a challenge. Unlike other herbal teas, I envision providing consumers with a novel approach: personalised tea plans based on individual health conditions and needs. This approach aims to enhance well-being and make the body healthier with every sip. “Let’s drink for good!”
Why do we call it PlanTea? Our tea plans are more than just about tea; they are a code for a healthier body. Just as we all have numerous Plan A’s in our lives, we envision that in the future, when people think of PlanTea, they’ll associate it with “the best plan for your health.”
As we all know, the UK has a traditional culture of tea for centuries, and it has diverse people who always welcome new things. So, I think it would be great to bring some new inspiration to integrate with traditional UK tea culture since it still has the potential market to develop.
Company Introduction
PlanTea aims to bring the tradition of tea as a medium for Chinese Herbal Medicine to the Western market. The company combines this ancient practice with an innovative subscription box platform that embeds data analytics and machine learning to offer bespoke products to customers.
PlanTea’s goal is to provide a unique solution for those seeking great-tasting, non-pharmaceutical remedies to mild health problems. PlanTea’s tea-based nourishment platform provides customised tea-based nourishing plans based on different consumers’ lifestyles and dietary habits with a 2-minute questionnaire to make bespoke tea blends that use Traditional Chinese Herbal Medicines to aid health issues. The teas are blended to help customers with mild health conditions, including menstrual complaints, headaches, muscle aches, colds and flu, stress, fatigue, and more.
PlanTea is more than just a tea company; it’s a personalised path to wellness. We believe in harnessing the ancient wisdom of Chinese herbal medicine through the comfort and enjoyment of a delicious cup of tea. Join us on this journey as we empower individuals to take control of their health, one sip at a time. Let’s ditch the generic and embrace a tea plan designed just for you – because after all, your well-being deserves a PlanTea!
