How Women Are Breaking the Cycle of Poverty Using Plastic Waste
From a Vision to Reality
Dorcas here – My lifelong dream has been to create a global enterprise that not only thrives but also contributes positively to the planet. My business ASIGE was born from this vision, aiming to address the pressing issue of plastic pollution.
Inspired by my studies at the University of Edinburgh, I recognised a significant gap in the UK market for sustainable alternatives to single-use plastics. With the UK generating a staggering 2.5 million metric tons of plastic waste annually, I knew there was an urgent need for innovative solutions.
Fast-forward to today you’ll find me at regular markets across the city of Edinburgh in Scotland where I chose to live following my University studies (I fell in love with the city, it’s history and I knew my business would thrive here). Each market I sell at I will drag my stock onto the bus or tram and usually head home nearly empty-handed! Our range of bags, baskets, fans and planters are extremely popular at the regular artisan markets around the town.
A Sustainable Revolution
Back to our mission – ASIGE (Advocacy for Social Inclusion and Girls’ Education) is on a mission to transform elephant grass into a range of durable and stylish products, from shopping bags to lampshades. By leveraging this natural resource, we offer a sustainable alternative to traditional plastic items that contribute to environmental degradation. Our products are not only eco-friendly but also aesthetically pleasing, making them a desirable choice for consumers who value both style and sustainability.
After a tough upbringing I had to work from an early age to earn money for my own education. When I graduated High School I thought – is my education over? Surely not, I wasn’t ready for that to be my reality. So, I applied and was accepted for a fully-funded scholarship. Once my four years at University came to an end I started thinking – how could I give back to my community? I yearned to help other women in poverty. Those who weren’t given the same choices or opportunities. I had seen so much struggle in my own life, I couldn’t shake the idea that I was here to help other women avoid this for themselves.
So I came up with the Basket Project. It was simple – women create these beautifully hand crafted baskets, developing new skills and a passion for their craft. We would sell those baskets in the right places, giving back all the profits to where it matters most. In an ever evolving world, people are being more sustainable and thoughtful with their shopping choices. We are investing in more artisan products like the baskets or bags we are creating.
Overcoming Challenges and Securing Success
Where does Innovator come into all of this? Following my time at Edinburgh University I came to a stumbling block. To start my Basket Project I needed funding, I needed specialist support. I couldn’t continue alone – but navigating the visa process as an international entrepreneur was a significant hurdle. I reached out to the Uni who put me in touch with Innovator International.
I followed the necessary steps outlined by Innovator, submitting my business plan and crossed everything. But my business was initially refused! I was beyond gutted and really worried. Surely my dream wasn’t over? Would I have to return to my home country of Ghana after all this time?
I was given 10 days to appeal. It was down to the wire – however, I persevered, refining my business plan and securing the necessary endorsements. This experience taught me the importance of resilience and the value of seeking professional guidance. I am so grateful to the support and advice I received, I really felt like I was given a second chance.
For me I truly believe that everything happens for a reason.
Fun fact: I’ve actually met Deborah Meaden once. Whilst at Edinburgh Uni there were lots of great networking opportunities for me to attend, often including some famous business people. She was actually really nice, I would definitely apply to go on Dragon’s Den with ASIGE. I’d hope they would want to invest given the mission we are on, but I guess we would have to wait and see!
Building a Sustainable Future
ASIGE’s success here in the UK is rooted in the strong support network I’ve cultivated. I have an incredible team – my partner who is a chartered accountant back in Ghana works so hard on my business with me. We are working for him to move here to the UK soon too!
From the University of Edinburgh to various institutions and individuals, I’ve been fortunate to receive invaluable mentorship and resources. By creating jobs for disadvantaged women and providing sustainable products to the market, ASIGE is contributing to a more equitable and environmentally friendly future. Our mission is something I am really passionate about, I will stop at nothing to keep growing the business to impact and change as many lives as humanly possible.
I am extremely proud of where we are, what I have achieved so far. When I get a moment to breathe I take stock of where we are, how far we have come and how many women’s lives we are improving by doing what we do. Although it’s tough and I barely get a moment to myself I wouldn’t change it!
My vision
My ultimate goal is to establish ASIGE as a globally recognised brand. To achieve this, we are focused on expanding our product range, tailoring our designs to meet the specific needs of different markets, and forging strategic partnerships. By continuously innovating and adapting, we aim to make a lasting impact on the world.
I would love to grow the core team too to give myself a little more freedom, to achieve the ultimate work life balance. But for now I will continue to dedicate my life to making ASIGE the best it can be, because people’s lives depend on it.
My advice…
I have a few nuggets of advice to impart…As a young entrepreneur, I encourage others to pursue their dreams with passion and determination. Remember, setbacks are inevitable, but with perseverance and the right support, you can overcome challenges and achieve your goals. Share your ideas, seek mentorship, and believe in the power of innovation to create a better future for all.
People can and will discourage you – but don’t look back on your fails as fails. Look at what you could have done better to do better in future.
Always try new things, take the leap. One day you will sit down and realise you too are a successful CEO of a thriving business because YOU made it so.
